Company overview:
PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India’s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP’s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.
Come, join the pack!
Job Summary: We're looking for a creative and detail-oriented Graphic Packaging Designer who can design shelf-worthy, brand-true packaging across our growing product portfolio - from concept to print-ready artwork, across packaging formats.
(Beauty/Personal Care experience is mandatory)
Key Responsibilities:
- Design packaging for new product launches across categories - body care, face care, hair care, lip & eye care
- Develop dielines, artwork, and print-ready files for tubes, bottles, jars, cartons, pouches, and more
- Translate brand guidelines into cohesive, on-shelf packaging that communicates product benefits clearly
- Create packaging variations for limited editions, seasonal launches, gifting sets, and co-branded collections
- Work closely with the product, marketing, and R&D teams to align packaging with formulation and positioning
- Coordinate with vendors and printers to ensure colour accuracy, finish quality, and production feasibility
- Manage multiple SKUs simultaneously while maintaining consistency across the brand system
- Ensure all mandatory label information (ingredients, regulatory, certifications) is accurately incorporated
- Develop mood boards and packaging concepts during ideation and briefing stages
- Stay updated on global packaging trends, sustainable materials, and beauty industry innovations
- Support physical sampling, prototype reviews, and press checks as needed
- Leverage AI tools to enhance design workflows and speed up concept development
Skills and Qualifications
- 2–3 years of packaging design experience, preferably in beauty, personal care, FMCG, or lifestyle brands
- Strong understanding of print processes, material finishes and production constraints
- Proficiency in: Adobe Illustrator, Photoshop, Figma, Adobe Dimension / KeyShot (preferred for 3D mockups)
- Eye for typography, colour, and visual hierarchy in a retail/shelf context
- Ability to manage high volumes of SKUs with precision and speed
- Knowledge of regulatory and labelling requirements for beauty/personal care (a plus)
- Awareness of sustainable packaging trends and eco-conscious material choices